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Digital Transformation in Yachting and Brokerage with a Custom CRM for Nautique Yachting
1 September 2023
The official and exclusive representative of Saxdor, a world-renowned motor yacht brand, in Turkey has successfully implemented a comprehensive software solution that covers every stage from pre-sales to post-delivery service. With this custom-developed system, customer experience, delivery quality, and operational control have reached a whole new level.

Project Goal: Smart Tracking Across the Entire Lifecycle
As sales volumes and customer expectations increased, Saxdor’s Turkey representative needed a centralized and digital infrastructure to manage the complete customer lifecycle—starting from the first interaction to long-term service operations.
The project was designed with the following goals:
- Digitize the entire sales journey from quote to delivery
- Provide each delivered boat with a unique digital delivery and inspection record
- Systematically manage post-sales service and warranty operations
- Implement structured delivery protocols to guarantee quality, safety, and customer confidence before handover.
- Build a system that continuously measures and improves customer satisfaction
Key Features of the Software
1. Sales & Delivery Coordination
- All customer interactions—from initial inquiry to final delivery—are managed digitally.
- Offers, approvals, payments, and delivery milestones are logged in a structured timeline.
- Digital delivery confirmations are created for each client, enhancing transparency.
2. Real-Time Service Management
- Customers can submit service requests via a user-friendly portal.
- Service teams are instantly notified and assigned based on region, urgency, or expertise.
- Each request moves through a clear status workflow: Received → In Progress → Completed → Rated
- Automatic notifications keep the customer informed at every step.
3. Seamless Communication Layer
- Internal teams and customers are connected via a real-time messaging and update system within the platform.
- No more lost calls or delayed follow-ups—every action is trackable and timestamped.
- The system is designed to minimize friction and maximize clarity in every customer interaction.
4. Customer Satisfaction Tracking
- After each service, customers are invited to rate their experience directly in the system.
- Feedback is logged, visualized in dashboards, and used to improve workflows.
- This loop enables continuous quality improvement based on real user data.
Efficiency Gains & Customer Wins
With the system fully deployed, the representative office reported:
- A fully standardized and traceable delivery workflow
- The platform maximized alignment and responsiveness between customers and service teams, ensuring faster interventions and a smoother service journey.
- 40% faster response times for service requests
- Organized and measurable warranty and customer service processes
- Stronger customer trust through transparent and timely communication
A New Standard in Yacht Service Management
In the modern yachting industry, digital transformation goes far beyond websites and brochures. From lead generation to after-sales support, traceability and operational control are now key to customer satisfaction and long-term success. The custom software developed for Saxdor’s Turkey representation stands as a strong example of this shift toward smarter, data-driven service delivery.
A Note of Gratitude
At Bilişim Atölyesi, we would like to express our heartfelt appreciation to Onur Erardağ for his vision, trust, and exceptional leadership throughout this project.
His deep expertise in the yachting industry and tireless efforts to elevate operational standards in Turkey played a crucial role in shaping the foundation of this platform. More importantly, we are truly honored by the confidence he placed in us—entrusting the end-to-end design and development of such a critical operation to our team.
This project is not just a technological success, but a reflection of shared values: precision, clarity, and a relentless pursuit of quality. We are proud to have collaborated with someone who not only leads with knowledge but empowers those around him with trust and purpose.
Thank you, Onur Erardag, for your partnership and for allowing us to be a part of this meaningful transformation in Turkish yachting.