Pilkington Turkey Website Launch: A Strategic Collaboration between METCAM and Bilişim Atölyesi

Pilkington, a globally recognized leader in glass technology and architectural solutions, has officially launched its new digital presence in Turkey through its exclusive representative METCAM. The new website — https://pilkington.com.tr— was fully designed and developed by Bilişim Atölyesi, reflecting a comprehensive approach to product presentation, technical transparency, and search engine optimization. Pilkington is one of the world’s leading manufacturers of glass and glazing solutions, serving the architectural, automotive, and technical glass sectors for decades. As part of the NSG Group, the company has built a global reputation for innovation, product quality, and sustainability.

A Professional Platform for a Global Brand

As the sole distributor of Pilkington products in Turkey, METCAM needed a modern, information-rich, and SEO-ready digital platform that would reflect both the brand’s international prestige and the depth of its technical expertise.

Bilişim Atölyesi delivered a tailored web experience where users can explore the entire Pilkington product range — including:

• Technical specifications and performance values
• Application areas (architectural, industrial, interior, etc.)
• Product codes and configuration options
• Downloadable technical documents for architects and project planners

Built for Visibility and Performance

The site was built with performance and discoverability in mind:

• Clean code and fast loading architecture
• Mobile-first responsive design
• Keyword-driven metadata, SEO-friendly URL structures, and schema.org implementation
• Intuitive filtering systems to guide both end-users and professionals

This ensures that technical stakeholders can quickly access the exact information they need, while end-users benefit from a seamless and informative experience.

Impact & Value Delivered

• A future-proof digital identity for Pilkington in the Turkish market
• A structured platform for METCAM to present all products with clarity and consistency
• A valuable reference tool for sales teams, architects, and project developers
• Enhanced search visibility for Pilkington’s key product segments in Turkey

Bilişim Atölyesi is proud to support METCAM in representing one of the world’s most trusted glass brands through a digital platform that blends clarity, performance, and design excellence.