Yachting Solutions: Tradition Meets Technology in a Full-Scale Digital Upgrade

In the ever-evolving world of yachting, where timeless craftsmanship meets modern expectations, Yachting Solutions stands out as a beacon of service, innovation, and integrity. Founded by Bill Morong, a seasoned yacht engineer and captain with deep maritime roots, the company has always been focused on delivering not just boats, but smart, long-term yachting solutions.

With decades of operational know-how, a growing dealership, and a reputation for excellence across New England, Yachting Solutions was ready to take the next leap: digitizing its customer experience and sales ecosystem.

That’s when Bilisim Atolyesi entered the picture — to transform their operations with a suite of tailor-made configurators, platform integrations, and web enhancements that matched the founder’s visionary approach to service.

Multi-Brand Configurators Built for Real-Time Sales

Yachting Solutions represents a diverse selection of brands, each with its own set of configurations, options, and buyer personas. Bilişim Atölyesi designed and developed dedicated configurators for each brand in their portfolio — from high-speed Nordic cruisers to American-made luxury vessels.

These configurators:

• Allow users to build and customize their ideal boat
• Offer real-time updates on specs, pricing, and options
• Generate configuration summaries for easy quoting
• Integrate directly into sales and CRM workflows

This solution gave Yachting Solutions an edge in turning web visitors into high-quality leads and empowering clients to imagine ownership with clarity.

API Integrations with Pre-Owned and New Boat Listings

One of the core challenges for dealerships is managing listings across platforms. We solved this by implementing API integrations between Yachting Solutions’ existing inventory system and their new website.

• Live syncing of pre-owned and new boat listings
• Automated display of photos, specs, and availability
• Integration of call-to-action points for quote requests and dealer contact

Thanks to these integrations, the website stays fresh, accurate, and informative without redundant manual updates. Customers get the latest listings in real-time — and the sales team gets better-qualified inquiries.

Why Yachting Solutions Chose Bilisim Atolyesi

Bill Morong’s deep connection to the sea and hands-on yachting experience made him a pragmatic innovator. As someone who built his business on trust, service, and technical precision, choosing Bilişim Atölyesi was a natural fit.

He understood that today’s yacht buyer expects more than a phone call or printed brochure — they want to explore, compare, and configure online. And to deliver on that expectation, he partnered with a digital team who could match his attention to detail, reliability, and performance standards.

From discovery workshops to post-launch support, we worked hand-in-hand with the Yachting Solutions team to ensure every line of code, every API connection, and every visual detail aligned with the premium, service-driven identity they’ve cultivated since 1994.

Results

• Multiple fully interactive configurators integrated with brand-specific logic
• Automated inventory updates for new and used listings
• CRM-friendly lead capture from every user interaction
• A future-proof, scalable system ready for further expansion across locations

Bilişim Atölyesi is proud to support Yachting Solutions as they continue to blend tradition with transformation — delivering not only boats, but unmatched customer experiences.